Who we are
We founded Know Your DNA on the belief that understanding your genetic makeup and ancestry is empowering. Our team of geneticists, genealogists and science writers guides people on journeys of self-discovery, to uncover health insights in their DNA and find their place in the human family tree.
Uncovering your genetic and ancestral background is an act of enrichment. We strive to make the process meaningful, helping people gain a deeper understanding of their health through their DNA while forging ties with long lost relatives.
Our goal is always to bring people together, using science and stories to appreciate the uniqueness of each person's genetic and genealogical makeup while reveling in the connections we share with those who came before us.
What we do
We founded Know Your DNA to empower personal genetic discovery. We create comprehensive guides to help consumers understand insights unlocked from easy-to-use DNA test kits for a fraction of the cost of medical tests.
We publish the latest information about consumer DNA services providing ancestry and health predisposition insights. We also offer our own genealogical service to help people trace their family history and connect with genetic relatives across centuries and continents.
Our mission is making DNA insights accessible. We aim to cultivate genetic literacy and bring enrichment to lives by helping people discover themselves more deeply so they can live more fully informed.
How we test products
Know Your DNA is committed to providing trustworthy information on consumer DNA tests. We carefully evaluate major DNA testing kits and products on the market based on accuracy, privacy, and value.
We scrutinize the science behind each test, assess privacy protections and data policies, and compare services across price points to determine real-world usefulness for the average consumer.
The DNA tests that meet our standards are the only ones we recommend.
